Transforming Tarot Reading AI

THE PROBLEM

🔮 Many tarot apps feel generic and impersonal, lacking depth and emotional connection.
📉 Users struggle to find a balance between AI-generated insights and real human intuition.
💳 Many apps push monetization too early, leading to user drop-off before engagement builds.

Challenge: How can we create a tarot app that feels intimate, engaging, and valuable, encouraging users to explore before committing to a paid experience?

USER RESEARCH

To understand tarot users, I conducted:
✅ Interviews with tarot enthusiasts, beginners, and professional readers
✅ Competitor analysis of existing tarot apps to identify gaps
✅ User journey mapping to design a frictionless experience

Key Insights

1️⃣ People want tarot to feel "real" – AI readings must be personalized and relatable.
2️⃣ Users prefer a guided experience – Many don’t know where to start and need intuitive prompts.
3️⃣ Trust is built over time – Users engage more before making a purchase rather than facing immediate paywalls.

USER PROFILES

1. The Seeker (Beginner)

💡 Curious but doesn’t know much about tarot.
🎯 Wants daily guidance and a simple, welcoming experience.
📲 Prefers quick answers and free insights before committing to paid features.

2. The Explorer (Intermediate)

💡 Knows basic tarot meanings but seeks deeper insights.
🎯 Wants to learn tarot properly while using AI as a support tool.
📲 Enjoys interactive features like AI-guided tarot lessons.

3. The Mystic (Advanced User)

💡 Experienced tarot reader, skeptical of AI but open to enhanced experiences.
🎯 Interested in custom spreads, intuitive AI interpretations, and expert consultations.
📲 Prefers a human touch and community-based engagement.