Amazon Redesign Concept

Does Amazon Need a Redesign?

Amazon’s marketplace is a dominant force in global e-commerce, but its user experience has become cluttered, overwhelming, and visually inconsistent. This affects navigation, product discovery, and overall usability.

The majority of Amazon’s revenue comes from its marketplace, yet the current UI/UX presents barriers that impact conversions, engagement, and customer satisfaction.

The Answer

Yes! Amazon needs a refined design to enhance user experience, simplify navigation, and improve the overall shopping journey. By streamlining the UI, reducing visual noise, and prioritizing key actions, the platform can drive better engagement, higher sales, and a more seamless experience for both buyers and sellers.