Finam Investment Showcase

Crafted a showcase of financial services with a redesigned design system.

Role

Lead UX/UI Designer

Industry

Fintech

Duration

1 week

Overview

Designed a landing page for Finam to act as a digital product vitrine, showcasing investment options categorized by levels of investment. The platform aimed to help users easily explore, compare, and choose products suited to their financial goals.

Overview

Problem

The absence of a clear and engaging platform made it challenging for users to explore Finam’s investment products. The lack of categorization by investment levels led to confusion, hindering decision-making and user engagement.

Problem

Solution

Developed an intuitive landing page with:

Product Categorization: Displayed products by levels of investment (e.g., beginner, intermediate, advanced).
Interactive Filters: Allowed users to sort products based on their preferences and goals.
Clear Information: Provided concise descriptions, benefits, and comparison options for each product.
Call-to-Actions: Encouraged users to explore further, invest, or consult Finam experts for advice.

Solution

Developed an intuitive landing page with:

Product Categorization: Displayed products by levels of investment (e.g., beginner, intermediate, advanced).
Interactive Filters: Allowed users to sort products based on their preferences and goals.
Clear Information: Provided concise descriptions, benefits, and comparison options for each product.
Call-to-Actions: Encouraged users to explore further, invest, or consult Finam experts for advice.

Outcomes

Reduced Onboarding Time: The onboarding process was streamlined, reducing the average time for new hires to be fully onboarded from 2 weeks to 1 week.
Cost Savings: Achieved a 20% reduction in administrative costs associated with onboarding tasks.
Error Reduction: Improved data accuracy led to a 30% decrease in errors during the onboarding process.
Training Efficiency: Employees completed training programs 25% faster due to clearer processes and resources.
Scalability: The new system efficiently handled a 50% increase in new hires without additional resources or delays.
Employee Satisfaction: Survey results showed a 15% improvement in new hire satisfaction with the onboarding process.
Competitive Advantage: The improved onboarding experience boosted the company's ability to attract top talent, increasing hiring success rates by 10%.